We made every Toyota Hybrid test drive an on-line experience. Data from each test drive is logged and transparently published on Toyota websites, in real-time. Customers benefit from this too. After a test drive they receive a diploma, reporting their speed, consumption and CO2 emissions as well as comparing the costs of driving a Toyota Hybrid with their current car.
Everything is controlled with an easy-to-use iPad application, used by Toyota personnel to support the smooth test drive experience and help with data collection.