PROVENA

PURELY FOR YOUR TUMMY

The most important promise of Provena products grows from the fact that pure oats are a delicious, nutritious, and healthy choice of cereal that is also kind to tummies. Thus, Provena provides carefree enjoyment for everyone, while also being helpful to those avoiding gluten or following the FODMAP diet. We redesigned the elements of Provena’s brand identity, including the packaging, to express this promise and to further build on its taste appeal.

When we enjoy Provena oatmeal, cereals, biscuits or bread,
they contain nothing that could pinch, bother or irritate our gut.
That is why Provena makes room for nice tummy feelings:
tickling infatuation, tingling excitement, free-falling thrill. Good tummy
feelings reflect the good things happening in our hearts and minds.
This is the core idea of Provena’s communication concept.

We designed and produced a kit of communication assets including print adverts, banners and social media ideas, plus a comprehensive brand guide explaining the brand elements of Provena.

“The Provena team in LM& did a good job in recreating the design and communication concepts. We now have a set of coherent, mutually supportive assets that work very well”, says Brand Manager Pauliina Öhman, Raisio Group.

We designed and produced a kit of communication assets including print adverts, banners and social media ideas, plus a comprehensive brand guide explaining the brand elements of Provena.

“The Provena team in LM& did a good job in recreating the design and communication concepts. We now have a set of coherent, mutually supportive assets that work very well”, says Brand Manager Pauliina Öhman, Raisio Group.