Taffel Choco

“ The launch was a great success ”

“LM& came up with the package design for Taffel Choco chips and planned and carried out the advertising for its launch campaign. LM& put out a fun and concise advertising campaign, for the both brand and its target audience, which explained the new product. The launch of Taffel Choco chips was a great success, and we reached and even surpassed the goals we had set at the beginning of the year for the launch.”

Vesa Vainio, Marketing Manager
Orkla Confectionery & Snacks Ab

LM& 360° TAFFEL CHOCO

LM& devised the new Taffel Choco name, the brand look and the visual appearance of the packaging. Moreover, LM& came up with the concept of a product launch campaign involving animated videos for out-of-home advertisements and point of sales material. The mobile game Taffel Choco Soaker was designed as a promotional foundation through which thousands of bags of the product were given out. The animation was produced by Brink Helsinki and the game was developed by Tribered.

Animated Videos

The uniqueness of the chips was captured in short videos which were not only seen on television, but also on social media platforms, using a more tactical approach to advertise the game, as well as in out-of-home media.

Digital Out-Of-Home Advertising and Social Media

The short Taffel Choco videos were shown in various types of digital out-of-home media as well as on social media platforms. The advertisements directed viewers to Taffel Choco Soaker.  

Point of Sales.

The communication concept found its way to POS materials in a way which utilised the brand look, the Choco characters in the product launch campaign and the mobile game.

PACKAGE DESIGN

We came up with the Taffel Choco brand look, combing chocolate and the recognizable elements of the Taffel brand in a way that effortlessly took the well-known chips to the candy and chocolate aisle.

Point of Sales.

The communication concept found its way to POS materials in a way which utilised the brand look, the Choco characters in the product launch campaign and the mobile game.