Toyota

An Unexpected Toyota Rally Experience

Neste Rally Finland, the Finnish round of the FIA World Rally Championship, is a living legend. The international motorsport event is known around the world for its fast-flowing gravel stages, spectacular jumps, and fabulous lakeside sceneries. We gave this experience of rally car speed and ecstasy to ordinary people.

People coming to Toyota dealership to test drive Toyota Yaris were surprised by a virtual Toyota rally experience, including 360° video screen, blasting sounds, a moving platform—and, of course, a co-driver who was none other than Miika Anttila, the most experienced co-driver in the history of World Rally Championship.

 

 

Amazing results in two weeks: the best social media activation ever for Toyota.

OVER

3,600,000
VIEWS

 

OVER

2,300,000
FREE

ORGANIC VIEWS

 

OVER

4,000
SHARES

Tens of thousands of likes

Lots and lots of positive feedback

But the stunt wasn’t over yet. All this success and overwhelmingly positive feedback inspired Toyota Auto Finland to bring the experience to Neste Rally Finland. The surprise Toyota rally experience became a hit there too with an average of one person per minute experiencing it during the four-day event.

Production company: FLIK.